If you want to enthuse all 4000 employees, it will require more than just a suitable location. With the idea of “Euses Quartier”, we designed a captivating motto for the Zürcher Kantonalbank to play out the big event in Gessnerallee Off-Location from A to Z. So, for example, a neighbourhood newspaper presented its program. Various corners and squares, food stands and bars, concerts, comedy, and on-the-spot activities, all under a specially crafted event-identity gave the occasion and the bank the exact image for which it stands: “Simply nice”.
The event received the BrandEx Silver Award at the International Festival of Brand Experience.